Case study · 2017
Kora - Yak wool Base Layer
Ecommerce with new material, elite performance clothing
Brand build
Work to update and refresh the brand and website of Kora. They make some very nice base layers for extreme sports.
Working through the site in phases. Improving the brand image and making the site responsive. I worked as a consultant with What's the story? to look at the Kora product and improve the flow and use of the product, as it scaled up the launch volume of its new material to the extreme sports market.
Site has a combination of Magento ecommerce sales and Wordpress content. Working with my frontend developer James, to move the work from the designer to the website. While looking at performance and changes to the financial system
New Fabric made into a susstainable product
With: Ruth - Design and Lead and James - Frontend
Client: What's the story? and Kora
Visit the current Kora - Yak wool Base Layer website